This book explores colour palettes in graphic design that surprise, captivate, challenge and capture our attention.

Colour is one of the essential elements of many brand designs. It can help give personality and warmth to an identity, express emotions, communicate messages in subtle and unconscious ways, and can hold or guide the viewer's interest, drawing the eye and making elements stand out.

This book explores colour palettes in graphic design that surprise, captivate, challenge and capture our attention; the combinations that perhaps shouldn't work, but do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.

Publisher: Counter Print