All-American Ads of the 70s

Overshadowed and influenced by television, print ads in the United States in the 1970s moved away from the bold graphic forms and subtle messages typical of the 1960s.

But all was not lost. Ads are a sign of the times, and racial and ecological awareness infiltrated everything from cigarettes to car commercials to remind Americans that everyday products of the modern era are the stuff of everyday life.

A fascinating study of the spread of mass culture in a post-hippie, television-obsessed nation, this hard-hitting volume offers a comprehensive and nostalgic look at the advertising of the 1970s.

• Pages: 640
• Language: English
• Author: Steven Heeler
• Year: 2022
• MODEL: 9783836588607

Publisher: Taschen